Selling to First-Time Homebuyers: 3 Thing to Know

by Carolyn Andrews 04/17/2022

First-time homebuyers are an important subset of potential customer every agent and seller should know. As younger generations reach the age and stage of wanting to purchase a home, they’ll be entering the market with specific needs. If you’re selling your home—either through an agent or by owner—here are some of the most important things to do to appeal to this key market:

Be Transparent

Today’s new homebuyers are more educated and well-informed than ever before. There are countless free resources available for learning the ins and outs of buying your first home, which means most homebuyers will come into the market well-prepared. Therefore, it’s crucial to be as transparent and honest as possible in your selling.

Massaging numbers and trying too hard to appeal to emotion might raise red flags for buyers who have learned to be wary of such sales tactics. Be honest and open with first-time buyers and you’ll establish a better working relationship.

Prioritize Maintenance

First-time homebuyers come in all varieties of economic situations. Rather than assume they have less or more money to spend than other demographics, focus on what will appeal to everyone: a well-maintained property. Put in the extra effort and money to make improvements and upgrades that will make the home move-in ready rather than a “money pit.”

Most first-time homebuyers are likely not looking for a fixer-upper property; therefore, the better care and detail you can put into maintenance, the better your chances will be.

Research & Highlight Relevant Amenities

Style trends come and go and so do the specific priorities of first-time homebuyers. It’s important to figure out what new buyers are looking for today. Highlighting desirable amenities and features will help your property look its best to first-time homebuyers with specific priorities in mind. One prominent example of this is energy-efficient appliances.

If the home has a tankless water heater or a smart thermostat system, these are perfect details to highlight in the listing. Focus on what will be most relevant to a first-time homebuyer today rather than rely on what might have been popular in the past.

As with any generalization of a large group of people, not everything will be accurate. However, the better you can understand what a first-time homebuyer actually needs and wants, the better you’ll be able to sell to them.

About the Author
Author

Carolyn Andrews

Carolyn Andrews has over 30 years licensed Brokerage experience in both California and Colorado. Born in England, Carolyn moved to California in 1980, then relocated to Denver, Colorado in 1991. Carolyn has also received recognition for Top Sales at RE/MAX Alliance Aurora in 2007-2008 and is a member of the RE/MAX Hall of Fame & Chairman’s Club, as well as a recipient of the ReMax Lifetime Achievement Award. Carolyn has sold over 2000 homes personally in her career. Carolyn has been actively involved in many aspects of the Real Estate business including investment property, luxury homes, mountain resort property, skiin/ski out, REO/default management, loss mitigation, valuations, and disposition. She has been a speaker and panelist at several conferences and has been consulted on many occasions by various organizations in the REO/financial industries for her expertise and served on many boards. She has attended numerous ongoing classes to stay abreast of changes in the ever-evolving Real Estate industry. She is the prior State Director for Colorado for VAREP(Veterans Association of Real Estate Professionals). She is a member of 3 boards of Realtors including Metro Denver, Colorado Springs and Summit County mountain areas. She heads up The Andrews Group and is or has been an active member of NAR, CAR,REOMAC, CIPS, CRS, AREAA, NAPW, NAHREP, and is an original member of the ELITEReal Estate network. She was ranked #1 for most homes sold in Denver 2007 by Denver Board of Realtors, #2 for 2008, and #2 for 2009, #5 in 2010 and #4 in 2011 and has been consistently in the top 10 ever since. Carolyn Andrews has been a top rated Endorsed Local Provider for the Dave Ramsey Organization and also a Top Producing agent for 2018 for the Homelight Company.